About
I'm Muhammad Ghulam Abbas, a Digital Marketing Strategist from Okara, Punjab, Pakistan. Right now, I'm focused on earning experience rather than chasing money because I want to be a person who can create impactful digital marketing strategies that will genuinely help businesses grow.
My journey into digital marketing started around three to four years ago. It began with curiosity. I
started learning through articles, blogs, reels, YouTube videos, and online courses. I kept exploring
different areas of marketing and gradually realized that this was something I wanted to pursue seriously.
To build a stronger foundation, I joined Mera Mustakbil Institute Okara for a Digital Marketing course
under the guidance of Sir Rehan Hanif. There, I learned digital marketing in greater depth and gained a
more structured understanding of the things I had previously been learning on my own.
After completing the course, I wanted practical experience, so I joined Nexus Media Okara for a three
month internship as a Social Media Intern. I worked on social media profiles, content strategies, content
calendars, post scheduling, content creation, and monthly analytics reports. It was my first opportunity
to apply what I had learned in a professional environment.
My journey then continued at Demand Tab, where I am currently gaining practical experience as a Digital
Marketing Intern under senior professionals. Through real client projects, I'm getting exposure to Google
Ads, Meta Ads, SEO, content marketing, campaign analysis, lead generation, and conversion optimization.
Alongside my work, I'm continuing my education through an advanced Digital Marketing course, where I'm
learning more about Google Ads, PPC, campaign analytics, performance tracking, Meta Ads, audience
targeting, and retargeting.
I enjoy different areas of digital marketing, but creating content strategies is what interests me the
most. I enjoy understanding a business, its audience, and its goals, then thinking about how those pieces
can come together through a clear strategy.
At 19, I know I still have a lot to learn. That's why I'm not in a hurry to chase money or titles. Right
now, I want to learn from experienced people, work on real projects, understand different businesses, make
mistakes, learn from them, and gain as much practical experience as I can.
For me, this stage of my career is about learning before earning and building the experience that will
eventually allow me to create strategies that genuinely make a difference.